Category Archives: List Building Tips

Email Etiquette and the Phenomenon of ‘Flaming’



Email EtiquetteIn the Internet marketing world it has to be said there are many things you need to watch out for. But would it surprise you to learn that can sometimes include your own subscribers as well as your fellow Marketers?

Internet Marketing can be a tough business, especially at the start, but with determination, perseverance, and the right selection of Internet Marketing tools, it can also offer your dreams on a platter.

Certainly when it comes to achieving those dreams, one of the other most essential ingredients on the journey to success, is having a good relationship and rapport with your subscribers and fellow marketers.

If you’re doing the job right and getting a clear message across in all of your communications, then flaming really shouldn't be an issue for you. If you’re not doing the job right then be assured that your subscribers and fellow marketers will be the first to tell you!

However it’s also possible that no matter how clear your message may seem, sometimes the whole thing just seems to get lost in translation. Either way it’s at this point you might find that you’ve just been flamed.

So what is it and why do you need to watch out for it?

Flaming itself is nothing more than a message in the form of a blog comment, a forum post or an email from a fellow marketer or subscriber. What differentiates it from the norm is the sinister nature of it.

Flaming is a harsh, nasty or even malicious message which can knock the wind out of even the most hardened marketer when they’re not expecting it.

Certainly, when communicating with subscribers and fellow marketers it’s always essential to maintain an open mind towards constructive criticism, especially if you’re the new kid on the block, but whether you’re at fault or not, let’s be clear that flaming is not only unprofessional it’s also completely unacceptable.

So what can you do about it?

First of all, try to look at it rationally. Flaming generally occurs in the following instances, so try to identify why it’s happened before taking any action.

  • You haven’t listened to your subscribers needs.
  • Your message has been confused somehow.
  • The Flamer is simply an idiot with no email etiquette.

If you’re guilty of the first offence then learn quickly and perhaps even offer a humble apology. If the second is true then don’t hesitate to set the record straight. If the third is true and someone is just being nasty for no obvious reason — the best recourse is indifference, to simply ignore them and not reply at all.

Certainly, if this has ever happened to you then you know how shocking it can be, if not then don’t sit back and wait for it to happen, instead listen to your subscribers from the start and not only will you avoid a flaming but you might just find yourself a few steps closer to those dreams on a platter.

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Paul Graham
Paul Graham